• Search Engine Saturation: Multiple Ways to Impact the SERPs

    What is Search Engine Saturation? Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This includes everything from images and advertisements to organic results. Search engine saturation is a tactic used not only in lieu of high ranking results, but also in conjunction with […]

  • How UI (Not UX) Affects SEO

    User Interface (UI) and User Experience (UX) get thrown around synonymously,  but they aren’t one in the same. The UI is what would make a user experience something on the website. The interface is literally the elements on the page that create that experience. The UX is a byproduct of the UI. Each of these […]

  • How to Google

    How can you use Google Search to get the results you are looking for? I am an SEO, I take search for granted. But whether it’s my parents, my friends, my wife or even the Paid Social department, I’ve realized people don’t search in the nominal way (that’s the nice way of putting it, these […]

  • SEO & PPC Relationship Status: It’s (not) complicated

    The irony in the title is that it’s a social media reference. The only way to make that more relevant is to share this on one of the nine social media platforms that exist. As an SEO, I hope this ranks well, but I already know, as I write this that the title has no […]

  • McEnroe & First World Problems

    It’s an innocuous Thursday morning, 7:15 or so. I walk up to the front door of our office building, and the two front doors are bolted, locked. “Oh c’mon” I say under my breath as I walk to the side door, passing the waiting veterans of next door VA office and the early commuters waiting […]

  • GDPR Compliance for SEO

    For those of you who were fortunate enough to take their dream vacation on a remote island for the last several weeks and aren’t in the know: The General Data Protection Regulation (GDPR), which went into effect May 25th, gives citizens in the European Economic Area (plus Switzerland) control over how their personal data is […]