• Clean Up Google Analytics URLs with Google Tag Manager

    When analyzing data in Google Analytics, it is important that the metrics are structured for easy analysis. This is especially the case in looking page URLs, where specific metrics can be split across many duplicate entries. Here are the top three issues that I see the most that make it difficult to see metrics for […]

  • Attribution with Google GCLID

    Obility has set itself apart in B2B marketing by not just focusing on lead form conversions, but also analyzing leads as they mature in a CRM.  Historically the way this is done is by capturing UTM parameters such as utm_source, utm_medium, and utm_campaign and optimizing paid search campaigns as we see more leads, opportunities, and […]

  • Conversion Tracking: Google Ads vs. Analytics

    Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and essential for creating efficiencies with our PPC spend. There are two different methods of tracking conversions: 1. Using the Google Ads conversion code 2. Importing goals from Google Analytics […]

  • Facebook Audiences Using GTM: Return vs New Website Visitors

    With all B2B marketing strategy, remarketing is a part that cannot be ignored, especially with ads on social media. In order to see the best results, we need to be able to fine-tune our remarketing audiences and target people at various levels of intent. The best strategies will reach people who are the most likely […]

  • Creating Data-Driven Remarketing Audiences

    Remarketing campaigns can be critical in driving high value leads from past website visitors, especially in B2B where customers might need to visit the page multiple times before they are ready to talk to a sales representative.  Creating the right website audiences then become incredibly important to filter out the various levels of user intent. […]

  • Conversion Tracking: AdWords vs. Analytics

    Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and essential for creating efficiencies with our PPC spend. There are two different methods of tracking conversions: 1. Using the Google AdWords conversion code 2. Importing goals from Google Analytics […]