It’s no secret that the B2B sales cycle is long. When it comes to B2B Digital Marketing, ask anyone and they’ll likely tell you variables such as deal size or the number of stakeholders involved are to blame; they’re not wrong. But, what if I told you that Digital Marketers are making it worse? Despite […]
It’s official you set a date for the big meeting, but now you have to prepare your team for a successful client trip. Whether for a Business Review or new pitch, the pressure to put together the perfect deck is very real. Don’t panic! Obility’s here to help. Let these tips guide you through the […]
How does email quality influence lead scores in your marketing automation system? For some B2B companies, prospects using personal email domains such as “@gmail.com” will be scored lower than those submitting work emails such as “@www.obilityb2b.com”. Luckily, there are secrets out there to help you decrease the number of personal email distractions that your forms […]
As a digital marketer, some days it feels as if “goal” is the word I say more frequently than any other. “What’s the goal here?” “Do we know their goal?” “How are we measuring that goal?” “What are your company goals?” “What is your goal for this campaign?” “What goals are you goaling to goal […]
The Core Almost Test Strategy (CAT Strat, affectionately known as the TACO strategy) effectively segments digital marketing campaigns based on lead generation, awareness, and sales velocity goals. Having managed this approach over the last three years, Obility has seen great success in hitting revenue and cost per opportunity (CPO) goals for our clients. However, in […]
One of the most common questions we hear in digital marketing is, “What’s the different between B2B and B2C digital marketing strategy?” How do Obility’s B2B services differ from mixed or B2C-focused agencies? To weigh in and explore the many answers, here are our Obility panel experts: What does it mean when Obility says they’re […]