If you’re a fellow paid social media marketer, like yours truly, you likely know that LinkedIn’s self-serve ad platform, Campaign Manager, has migrated to a new user interface as of late. With change can come growing pains, but I’m here to help you navigate a few! Check out a few hacks that my Paid Social […]
Hey Y’all, if you missed out on Social Media Week Austin, don’t fret. Held at the UT campus in Austin, SMW ATX was a three-day event packed with emerging trends & strategies in social media. The speakers ranged from agency experts, like the teams of Best Practice Media, T3 & PMG, to insiders from big […]
Working in paid social at a B2B agency, we see a ton of different approaches to the buyer’s journey. Some clients only want to hit the bottom of funnel, others only care about driving top of funnel awareness. But rarely do we see a client who thinks about the whole buyer’s journey. They are either […]
When it comes to ad copy, bigger is not always better. A 2015 Microsoft study found that the attention span of a human is now 8 seconds. That’s 1 second shorter than a goldfish! Therefore, having short but impactful ad copy is key. You’ll need to grab the viewer’s attention and then convince them to […]
LinkedIn Campaign Groups are an odd duck. None of the other major ad networks utilize campaign groups, and their existence may signal Microsoft is not a strong proponent of combining Bing & LinkedIn ad interfaces (as Google has done with YouTube). Campaign Groups also don’t separate functionality much from campaigns. Both campaigns and campaign groups […]
Now that GDPR is over for you (hopefully), you’re probably thinking: How can we get back on track with our 2018 marketing plans and goals? Perhaps your answer includes a foray into video ads. With LinkedIn’s release of native video ads in March, the video buzz has resurged and could likely revolutionize the professional networking […]