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LinkedIn Hacks: A Guide to the New Interface

03.26.19 // Paige Nicolopulos

If you’re a fellow paid social media marketer, like yours truly, you likely know that LinkedIn’s self-serve ad platform, Campaign Manager, has migrated to a new user interface as of late. With change can come growing pains, but I’m here to help you navigate a few!

Check out a few hacks that my Paid Social team and I have uncovered in our day-to-day using the new LinkedIn Campaign Manager interface.

 

Rotate Ads Evenly

In the old Campaign Manager UI, the ad rotation selection was much more apparent than the new UI. To find this option now, go to the Step 2 section (“Set Up Ads” after hitting the “Next” button at the bottom of the page).

Click on the gear icon next to “Ads in this campaign”. It will bring up a drop down menu for you to make your selection. (Obility recommends rotating ads evenly when running a test for creative, copy, etc.)

LinkedIn Ad Rotation

 

Reactivating Campaigns That Are Completed

Previously, there was a drop down menu inside the campaign that would allow you to reactivate (and add additional budget if you hit total budget).

Reactivating Campaigns in the old UI

In the new UI, you’ll need to make the selection in the Account view.

Reactivating Campaigns in the new UI

 

Flighty Enable Audience Expansion and Audience Network Buttons

Note that if you want to deselect “Enable Audience Expansion” and “Audience Network” buttons, do so after you’ve selected the appropriate ad format. I’ve gone crazy knowing that I’ve deselected the buttons, and seeing them selected after making other changes to the audience.

Audience Expansion & Audience Network Buttons

 

View Audience Summary

I love the concise audience summary that LinkedIn provides, especially when drafting audiences for clients. I’ll usually screenshot these and send to the client for approval.

LinkedIn moved the old sidebar summary to a button called “View Summary”. The button is under all of your audience targeting details.

Audience summary button

Here’s what the new concise summary looks like:

Audience summary button

 

Save Audience Button is Not a Save Campaign Button

In the same “View Summary” bar under all of your audience detail targeting, there’s a “Save” button to the right. Note that this button will save your audience targeting as a preset, and will NOT save the rest of your campaign fine tuning.

audience save button

Be sure to hit the “Save and Next” button at the bottom of the page to save all the details of your campaign.

Save campaign button

LinkedIn will also ask you to confirm your objective and ad format before proceeding to the Ads Setup page. You cannot change your campaign objective or ad format once hitting that confirming “Save” button.

 

Final Thoughts

The new Campaign Manager is here to stay (or so we’re told from the ominous gray bar on the top of the page).

New LinkedIn Campaign Manager

As time goes on, the new UI will become the norm and these growing pains will start to ease. And hopefully we’ll see more productivity! But with a little time, practice, and patience, we can all navigate the new UI for the better.

About Paige Nicolopulos

Paige is a Paid Social Manager at Obility. She loves the creative process of reaching target audiences through impactful social ads. Outside of the social media world, she loves to attend local concerts in Portland, and will likely talk your ear off about The Beatles or 1960's rock music. View all Paige Nicolopulos’s posts >