With summer coming to a close, August was busy with rollouts focusing on the mobile user. Whether you’re passing time at the airport en route to your beach vacation, or cooling off in the AC, Google has been working on updates that will make you more likely to click an ad while on your phone. […]
AMP is the latest Google-backed project aimed at improving user experience (UX), but is it something B2B companies need to be concerned with? What is AMP? AMP stands for Accelerated Mobile Pages. AMPs are slightly altered versions of web pages designed to reduced loading time on mobile devices. Google officially integrated AMP listings into its mobile […]
Last week Moz announced a shift back to core SEO efforts, hence retiring Moz Content and Followerwonk. Several organizations have used Moz Content to audit their content, track a site performance and search popular content and are looking for a replacement. Below are some of Obility’s favorite content tools to replace Moz Content. MarketMuse […]
Not all SEO-projects are resource-heavy and time-consuming optimizations. Sometimes small SEO quick wins can have a big impact! Move Away from PDFs. PDFs are often full of valuable information for users and a great source of content for search engines. However, PDFs are not ideal for SEO. PDFs are often a dead end, meaning users might […]
By now you’ve no doubt heard the news and seen the results of Google’s major change to its search engine result page (SERP). You may be running around like Chicken Little (but we wouldn’t recommend that). If you are an advertiser, you might see this as an opportunity, or you might just be thinking about […]