This past October I got the chance to speak at Obility’s B2B marketing conference, Marketing Loves Sales. The theme this year was “Customer Journey”, something the digital marketing industry has been talking about for quite a while, but mostly when discussing paid search and paid social. Since organic leads aren’t usually tracked in MAPS and […]
For three days in July, I had the opportunity to hear from some of the best of the best in the SEO and digital marketing world at MozCon 2018. I left the conference with some new friends, some cool swag, but most importantly, countless actionable tips I couldn’t wait to start utilizing for my clients. […]
Finding SEO benchmarks to measure your organization’s performance against can be tricky. Especially for B2B companies, as most metrics are gathered from B2C websites. In addition, SEO benchmarks tend to focus solely on organic traffic and conversion rate. A well-rounded B2B SEO strategy has to take into account the longer B2B sales cycle and focus […]
Picture it. You’re sitting in on a meeting with the big guy, the head honcho, the man who writes your checks. He comes to you, the company’s SEO guru, and hits you with this idea for a new avenue of messaging on the site: “I’ve seen a ton of volume around ‘customer journey’ and we […]
May was undoubtedly busy for digital marketers across the globe, hence the reason our lengthy Digital Trends for May being released mid-June! If all we had to worry about was the GDPR-pocalypse, we would’ve had our hands full. Unfortunately, the rest of the marketing world didn’t stop just for GDPR. In case that was all […]
For those of you who were fortunate enough to take their dream vacation on a remote island for the last several weeks and aren’t in the know: The General Data Protection Regulation (GDPR), which went into effect May 25th, gives citizens in the European Economic Area (plus Switzerland) control over how their personal data is […]