SEO is constantly changing, and that is because Google is constantly changing its search algorithms and adding/removing features from search listings. There is no disagreement, “search engine optimization” is really “Google optimization”. So what are B2B companies supposed to do when Google keeps moving the goal post? Meta Description Length Changes The real reason for […]
Link building is a time-consuming process. There are a few quick wins you can get (like broken links or links from partners), but once you’ve exhausted all the low hanging fruit you’re left with the strategies that take significant time and energy. One of the most time-consuming? Guest posting. Guest posting as a link building […]
Here at Obility, we pride ourselves on being as up-to-date as possible (among all of the things that we pride ourselves on). So when Google updated their meta description maximum length to 320 characters from 165, we were thrilled and then immediately annoyed at how few tools were able to update to match the meta […]
One of the most common questions we hear in digital marketing is, “What’s the different between B2B and B2C digital marketing strategy?” How do Obility’s B2B services differ from mixed or B2C-focused agencies? To weigh in and explore the many answers, here are our Obility panel experts: What does it mean when Obility says they’re […]
Another year has passed and Digital Marketers are looking forward to new trends in 2018! The new year is a great time to reassess priorities and set goals for your marketing efforts. Let’s look at the most recent digital marketing news, as well as some predictions for the biggest trends in 2018. Google […]
Today’s the day you present your shiniest new piece of content to your client. You’ve done your research, targeted some great keywords, designed the user journey and it fills a gap in your funnel. You’re sure that it’s going to bring in at least a couple hundred organic visitors a month, more if you’re lucky. […]