Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier. Here are four features I wish I had known about when I first started working in SEO. I. Identify Links Pointing to 404s 404s are a recurring […]
How can you use Google Search to get the results you are looking for? I am an SEO, I take search for granted. But whether it’s my parents, my friends, my wife or even the Paid Social department, I’ve realized people don’t search in the nominal way (that’s the nice way of putting it, these […]
Monitoring your keyword rankings is an important way to measure the success of your SEO efforts over time. While traditional keyword rank tracking tools do a good job of showing individual rank improvements and losses, they don’t give you the whole picture. Moving from position ten to five is a lot more valuable for a […]
If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]
The irony in the title is that it’s a social media reference. The only way to make that more relevant is to share this on one of the nine social media platforms that exist. As an SEO, I hope this ranks well, but I already know, as I write this that the title has no […]
Tracking conversions that happen on Pardot forms can be difficult, especially if your forms live in an iframe. In this blog post we will walk through 3 different ways to track Pardot conversions in Google Analytics: Tracking conversions on a Thank You Page (internal or external) Tracking conversions on a submit button on the form […]