Quick hits about the Google’s plan to phase out third-party cookies A “cookieless” world is a misnomer. Alphabet still owns Google, YouTube, and Chrome. Google Ads is still going to get user behavior from properties they own Blocking cookies is primarily blocking behavior from third parties (e.g. ISPs) and creating walled gardens. This will impact […]
As we near the end of “Spooky Season,” it’s always key to remember that ghosting is a year round phenomenon in the B2B sales world. After extensive research (three cups of coffee), we identified three types of ghosts that are common in B2B sales. Read on to learn more and… watch out! You never know […]
We all know that SEO is a long-term process. If you have worked with SEOs, you have probably heard the marathon analogy multiple times: SEO is not a race, it’s a marathon. But how long will this marathon be exactly? Let’s look at clients’ data and try to understand how fast different types of SEO […]
If you have yet to add your social platform tags to your website, you’ve come to the right place. Having your tags implemented on your website is one of the most important steps in tracking and measuring your advertising performance. The ability to track and measure are essential to reaching your goals, and can give […]
So what is a “custom landing page”? In a pay-per-click marketing context, custom landing pages are web page destinations with a specific call-to-action, that exist separately from the main website, and have fewer distractions because they typically don’t have a header or a footer menu. Custom landing pages serve a unique purpose and highlight […]
“Remove all the references to ‘employee’ in your slides and change to ‘team member.” That was the message I received a few years ago from Obility’s founder and President, Mike Nierengarten while preparing for a quarterly all-staff meeting. It seemed like a small change and so I updated my slides without giving it much thought. […]