Among the latest product updates from Google comes a new tool called Search Console Insights, intended to help businesses and digital marketers better understand the performance of the content on their site. This tool combines data from Search Console and Google Analytics in an easily digestible format with actionable insights. The great thing about it […]
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The top navigation bar is one of the most utilized elements on your website. New and returning users both interact with your top navigation bar multiple times per visit and having a user-friendly and comprehensive top nav bar is crucial for good user experience, and is an important part of conversion rate optimization, especially in […]
Keyword research is the foundation of your SEO strategy and should be one of the first, if not the first document you work on. In this guide, we will review the B2B keyword research process, discuss tips and tricks to make your keyword research more efficient, and review tools that will help you along the […]
A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes SEO for B2B different, how to set up realistic B2B SEO goals, how to conduct keyword research for B2B businesses and create B2B-specific content, and finally, how to identify […]