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With an ever expanding suite of marketing technology producing more and more information and insight into buyer behavior, big data is definitely here to stay. It
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With an ever expanding suite of marketing technology producing more and more information and insight into buyer behavior, big data is definitely here to stay. It
Read more ›Marketers have been focused on the notion of big data for several years now. Many are drowning in data, and finding valuable insights feels more impossible
Read more ›A quick search for “choosing an audience” will return thousands of results aimed at helping marketers move away from “send everything to everyone” and into the
Read more ›As marketers, we are all aiming to create personalized campaigns. But often the wealth of data and tools at our disposal—along with the array of campaigns
Read more ›Create a marketing plan and track, leverage and experiment your way to success. As we enter a new year, many CMOs and marketing leaders are finalizing
Read more ›Practical ways to ensure that your effort results in increased traffic. There are somewhere around 152 million blogs according to Harvard Business Review. That’s a lot
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