How to Dynamically Insert Campaign Names in Google Ads URL Parameters
Obility builds custom data integrations to optimize ad campaigns based on sales data from CRM platforms. In most cases, we prefer to use ad platform IDs
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Obility builds custom data integrations to optimize ad campaigns based on sales data from CRM platforms. In most cases, we prefer to use ad platform IDs
Read more ›When you hear about site migrations that went wrong, they usually have one thing in common: the SEO team was not alerted in time for a
Read more ›Working in paid social at a B2B agency, we see a ton of different approaches to the buyer’s journey. Some clients only want to hit the
Read more ›This past October I got the chance to speak at Obility’s B2B marketing conference, Marketing Loves Sales. The theme this year was “Customer Journey”, something the
Read more ›When it comes to ad copy, bigger is not always better. A 2015 Microsoft study found that the attention span of a human is now 8
Read more ›LinkedIn Campaign Groups are an odd duck. None of the other major ad networks utilize campaign groups, and their existence may signal Microsoft is not a
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