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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Why Work at Obility?

Did you hear? Obility is opening its doors to welcome more talented marketing professionals! Perhaps this is your first time ever hearing about us – and

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Obility Digital Trends – November 2017

Q4 started off with a bang this October with many updates from AdWords. In this month’s Digital Trends we will cover the latest from Google, as

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How Product Marketing & SEO Can Work Together

  I want to tell you a love story. This story is about how your Product Marketing team loves your SEO team and the SEO team

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Facebook Ads: B2B Dos and Don’ts [Infographic]

Facebook can be one of the trickiest of all for B2B Marketers to set up correctly. Unfortunately, there are many nuances and levers to pull in order

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LinkedIn Lead Gen Forms: Creation Best Practices

If you haven’t heard, LinkedIn has a new ad type! Dun, duh, duh, daaaaaaaah! Welcome, Lead Gen Forms! Their purpose is simple, keep people in LinkedIn when

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Daily Budget Update – Why Google, Why?

Thanks, Google! We’ve always wanted to spend up to twice our daily budget on any given day. To add something extra special to the announcement, we

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