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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Microsoft’s Acquisition of LinkedIn a Possible Boon for Display Advertising

Microsoft has announced its plans to acquire LinkedIn, and the immediate question in the office becomes “will it work”. To answer this, look to experts. A

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Is It Time to Rethink Gated Content?

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Marketing Nation Summit 2016 | Lessons that Shouldn’t Stay in Vegas

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Marketing Nation Summit 2016 | Lessons that Shouldn’t Stay in Vegas

As we all know, a large conference like Marketo’s Marketing Nation Summit can be draining, both physically and mentally. After all of the keynotes, sessions and

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Increasing Your Investment in Mobile Paid Search Makes Good Sense

Full Speed Ahead: Mobile Obility cautiously entered mobile paid search. Google initially pressed the mobile issue with Enhanced Campaigns back in 2013, and Obility responded by

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How worried should SEOs be about Google's new SERP?

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