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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Obility Digital Trends – September 2017

September closes out Q3 for most B2B companies which gets us thinking about our goals for Q4 and ultimately 2018. With B2B marketing consistently changing due

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Blog Post

It’s October: Beware the Google Penalties!

October is upon us, and in preparation for the spookiest time of year, we would like to start off our month with a tale of warning

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What To Think About the New AdWords Dashboards

Less than two weeks ago, Google AdWords announced the rolling out of dashboards, a single place to collect and prioritize the reporting of your campaign data.

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Obility Digital Trends – August 2017

With summer coming to a close, August was busy with rollouts focusing on the mobile user. Whether you’re passing time at the airport en route to

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How to Generate Cost-Effective Service Leads for B2B

There is a common misconception of lead-opportunities in B2B requiring heavy investments and deep pockets. This is especially so when you compare your company’s lead nurturing

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