Google Ads does not provide an easy method for reviewing all negative keywords in an account. This can be especially frustrating when working in the Google Ads Editor tool, which only shows the negative keyword lists associated with a campaign, but not the actual negatives in each list. This Google Ads script will create a […]
Google Ads Blocking video partners in YouTube Adding “googleadsense_without_youtube.com” as a negative placement to YouTube campaigns eliminates all video partner placements. And would you look at that, performance is even better than projected, on a weekend at that. Google Demand Gen Disable expansion and optimized targeting function. Search Partners Exclude Search Partners. Age Demographics Exclude […]
If you Google “What is RevOps,” you’ll see over 2M results appear and that it generally means the same thing across the board. So, what is revenue operations? RevOps, or Revenue Operations is the function of maximizing revenue for an organization across departments. How do you maximize revenue? Great question. In RevOps, the goal […]
Lead generation is a crucial component of a successful marketing campaign. Generating high-quality leads helps drive user acquisition, increase conversions, and fuel business growth. The key is getting these high-quality leads to become interested in your product and enter your marketing funnel. How do we reach these users? Understand Your Target Audience It’s […]
A successful marketing strategy requires leveraging online messaging, creating a frictionless (or relatively smooth) customer journey, and the utilization of data and automation to quickly and efficiently cater to your customer base and grow. This is especially true for SaaS, where your online marketing can directly relate to your product offering. Add in the B2B […]
You may not think that calls to actions are an important part of driving conversions. The truth is, the product does not always speak for itself and a compelling CTA could be the difference between a lead won or a lead lost. Call to action can seem overwhelming. Where do they go on my website? […]