A/B testing is a method of comparing two different versions of a web page, an ad, a landing page, or other piece of content to determine which one performs better. A/B tests are usually quick to set up, can be done via many different (often free) tools, and will help you assess the success […]
Thought leadership plays a crucial role in enterprise B2B SaaS marketing. In an increasingly competitive and rapidly evolving market, businesses need to establish themselves as trusted authorities and industry experts to stand out from the crowd. Thought leadership allows companies to not only showcase their expertise but also build credibility, gain customer trust, and […]
Generating and converting leads is crucial for sustained growth and success. However, it’s not just about acquiring any leads, it’s about nurturing them strategically to build strong relationships and maximize conversion rates. In this blog post, Obility will explore effective 7 lead generation and conversion strategies that can help software development businesses thrive. […]
As the B2B landscape continues to evolve, it is essential for companies to stay ahead of the curve with their marketing strategies if they want to reach their target audiences, grow their market share, and build trust. In this B2B SaaS marketing guide, Obility shares its philosophy and approach to B2B SaaS marketing, from […]
Quick hits about the Google’s plan to phase out third-party cookies A “cookieless” world is a misnomer. Alphabet still owns Google, YouTube, and Chrome. Google Ads is still going to get user behavior from properties they own Blocking cookies is primarily blocking behavior from third parties (e.g. ISPs) and creating walled gardens. This will impact […]
B2B YouTube advertising is a unique alternative to regular display advertising, offering focused, hyper specific targeting opportunities at the top and bottom of the sales funnel. The trick to doing B2B YouTube advertising is understanding how to create and target audiences. In particular, the real advantage comes in working with an intent audience, which can […]