Last week, Obility’s DBD and I were on a call with a prospect who mentioned she’s been seeing a decrease in organic traffic numbers since August. She’s not alone, Obility’s SEO team has been noticing a decline in organic traffic for a lot of clients in the past 6+ months and so did Wil Reynolds […]
The introduction of AI overviews in the SERP and the growth of AI-powered search engines such as Perplexity has led many SEOs to examine their SEO practice and test out new strategies. While the usual SEO best practices still apply, Obility will walk you through the four specific areas we are focusing on to be […]
The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible to avoid a significant impact from AI in our day-to-day lives. In the digital marketing world, tools like ChatGPT and […]
A/B testing is a method of comparing two different versions of a web page, an ad, a landing page, or other piece of content to determine which one performs better. A/B tests are usually quick to set up, can be done via many different (often free) tools, and will help you assess the success […]
As the tech world buzzes about new AI tools like ChatGPT, Google is racing to incorporate AI into their own products as well. At this year’s Google I/O conference in May, they announced one of the most significant changes to Google Search that we’ve seen in years, known as the Search Generative Experience (SGE). As […]
In the world of B2B software companies, digital marketing has become an essential component of their overall growth strategy. It allows businesses to reach their target audience, build brand awareness, and generate leads. However, amidst all the marketing tactics and strategies, the significance of user experience (UX) and user interface (UI) design often goes […]