Migrating to a new site can be stressful, especially for a B2B company’s SEO team who has put an insurmountable amount of effort into building domain authority, ranking for keywords and developing great content. B2B spends weeks and even months cultivating a relationship with a customer until they are ready to buy. Disrupting […]
Keyword research is the foundation of your SEO strategy and should be one of the first, if not the first document you work on. In this guide, we will review the B2B keyword research process, discuss tips and tricks to make your keyword research more efficient, and review tools that will help you along the […]
The majority of websites are dealing with duplicate content issues and too often I see recommendations such as “add unique content”. But what do you do when you have hundreds or thousands of duplicate or thin content issues? Let’s talk about efficiently addressing duplicate content errors, from bulk fixes to nitty-gritty solutions. I like to […]
A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes SEO for B2B different, how to set up realistic B2B SEO goals, how to conduct keyword research for B2B businesses and create B2B-specific content, and finally, how to identify […]
When analyzing data in Google Analytics, it is important that the metrics are structured for easy analysis. This is especially the case in looking page URLs, where specific metrics can be split across many duplicate entries. Here are the top three issues that I see the most that make it difficult to see metrics for […]
As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […]