• How to Use Heatmap Tools to Improve User Experience

      Heatmap tools such as HotJar and Crazy Egg are visualization tools that allow you to have a better understanding of how users interact with your website.  Analytics tools already provide information on page traffic and conversions, but heatmaps give you more visual data and a better understanding of the roadblocks that exist on your […]

  • YouTube SEO | How to Optimize YouTube Videos

      You have spent hours shooting, editing and perfecting your video. You upload it to YouTube and the thousands of views you anticipated do not even come close. What went wrong? SEO for blogs and websites is integral in getting page views, but did you know the same is true for your video content? YouTube […]

  • Five Tips to Keep Google Tag Manager Organized

    If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM is that it can get a little messy, especially if you have multiple people creating tags and doing testing.  A messy GTM instance can cause conflicting issues between new […]

  • How to Choose Between Google Tag Manager and Global Site Tag

      I. What are Global Site Tag and Google Tag Manager?   Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems that support the deployment of other Google tags and allows you to track events taking place on your website.  Both systems are free and can integrate with other Google […]

  • How UI (Not UX) Affects SEO

    User Interface (UI) and User Experience (UX) get thrown around synonymously,  but they aren’t one in the same. The UI is what would make a user experience something on the website. The interface is literally the elements on the page that create that experience. The UX is a byproduct of the UI. Each of these […]

  • Linkbuilding Takeaways from MozCon 2019

    This Summer I had the opportunity to go to MozCon for the second year in a row. Yes, the conference was a few months ago, but hey at least I got to this eventually! Last year I wrote about my B2B SEO takeaways from MozCon, and while there were some more actionable SEO tips this […]