As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […]
Heatmap tools such as HotJar and Crazy Egg are visualization tools that allow you to have a better understanding of how users interact with your website. Analytics tools already provide information on page traffic and conversions, but heatmaps give you more visual data and a better understanding of the roadblocks that exist on your […]
You have spent hours shooting, editing and perfecting your video. You upload it to YouTube and the thousands of views you anticipated do not even come close. What went wrong? SEO for blogs and websites is integral in getting page views, but did you know the same is true for your video content? YouTube […]
If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM is that it can get a little messy, especially if you have multiple people creating tags and doing testing. A messy GTM instance can cause conflicting issues between new […]
I. What are Global Site Tag and Google Tag Manager? Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems that support the deployment of other Google tags and allows you to track events taking place on your website. Both systems are free and can integrate with other Google […]
User Interface (UI) and User Experience (UX) get thrown around synonymously, but they aren’t one in the same. The UI is what would make a user experience something on the website. The interface is literally the elements on the page that create that experience. The UX is a byproduct of the UI. Each of these […]