Keeping up with evolving trends is a critical aspect of success in the digital marketing industry, notably for SEO. However, the Google Page Experience update has illustrated just how difficult this can be. With less than 4% of websites satisfying the new search ranking benchmarks, there has been a scramble for digitally-oriented businesses to better […]
Among the latest product updates from Google comes a new tool called Search Console Insights, intended to help businesses and digital marketers better understand the performance of the content on their site. This tool combines data from Search Console and Google Analytics in an easily digestible format with actionable insights. The great thing about it […]
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We all know that SEO is a long-term process. If you have worked with SEOs, you have probably heard the marathon analogy multiple times: SEO is not a race, it’s a marathon. But how long will this marathon be exactly? Let’s look at clients’ data and try to understand how fast different types of SEO […]
The top navigation bar is one of the most utilized elements on your website. New and returning users both interact with your top navigation bar multiple times per visit and having a user-friendly and comprehensive top nav bar is crucial for good user experience, and is an important part of conversion rate optimization, especially in […]
Link building is important Search engine algorithms take into account links to your pages. Websites that receive the most links from relevant, popular websites receive priority above websites that have fewer inbound links. Estimates of correlation point to links at the domain and page levels as one of the most important factors in ranking well. […]