• Why Content Repurposing is Key to B2B Digital Marketing Success

      The B2B digital marketing world is very competitive, so marketers need to find innovative ways to capture and engage their target audience. Content creation is a crucial aspect of any successful marketing strategy, but constantly producing fresh content can be time-consuming and resource-intensive. That’s where content repurposing comes into play. Repurposing existing content allows […]

  • The Comprehensive Guide to B2B SaaS Marketing

      As the B2B landscape continues to evolve, it is essential for companies to stay ahead of the curve with their marketing strategies if they want to reach their target audiences, grow their market share, and build trust. In this B2B SaaS marketing guide, Obility shares its philosophy and approach to B2B SaaS marketing, from […]

  • How to Rebrand Your Website or Product and Retain Your SEO Performance

    Most companies will go through a rebranding at some point during their lives, whether it’s rebranding a product or solution, or the entire website.  A common concern during a rebranding is the impact on SEO performance, for good reasons. Prospective customers will need time to familiarize themselves with the new product or brand name. Major […]

  • SEO Best Practices: Subdomain vs Subdirectory

    What’s the difference between subdirectories and subdomains? Subdomains organize your website into separate but related categories to your root domain and are treated as separate websites by search engines. Subdirectories allow you to organize closely related topics under your main (root) domain. Subdomains Subdomain Blog Structure: blog.yourdomain.com A subdomain exists outside of the main domain. […]

  • How to Improve Organic Brand Keyword Performance

    Brand keywords are often associated with paid search efforts, but many SEO specialists and marketing teams can overlook the benefits of an organic brand keyword strategy. While paid efforts tend to drive more branded traffic, having a strong organic brand presence will be important on quarter’s where money is tight. If you are noticing a […]

  • Why Google Is Rewriting Title Tags

    In August of 2021, SEO’s everywhere were sent into a panic as they noticed Google had rewritten title tags for pages in some search results. Google had seemingly taken these pages H1 tag and used them as the title.   Google has been busy this summer when it comes to core algorithm updates. Between the […]