As the B2B landscape continues to evolve, it is essential for companies to stay ahead of the curve with their marketing strategies if they want to reach their target audiences, grow their market share, and build trust. In this B2B SaaS marketing guide, Obility shares its philosophy and approach to B2B SaaS marketing, from […]
Most companies will go through a rebranding at some point during their lives, whether it’s rebranding a product or solution, or the entire website. A common concern during a rebranding is the impact on SEO performance, for good reasons. Prospective customers will need time to familiarize themselves with the new product or brand name. Major […]
What’s the difference between subdirectories and subdomains? Subdomains organize your website into separate but related categories to your root domain and are treated as separate websites by search engines. Subdirectories allow you to organize closely related topics under your main (root) domain. Subdomains Subdomain Blog Structure: blog.yourdomain.com A subdomain exists outside of the main domain. […]
Brand keywords are often associated with paid search efforts, but many SEO specialists and marketing teams can overlook the benefits of an organic brand keyword strategy. While paid efforts tend to drive more branded traffic, having a strong organic brand presence will be important on quarter’s where money is tight. If you are noticing a […]
In August of 2021, SEO’s everywhere were sent into a panic as they noticed Google had rewritten title tags for pages in some search results. Google had seemingly taken these pages H1 tag and used them as the title. Google has been busy this summer when it comes to core algorithm updates. Between the […]
Keeping up with evolving trends is a critical aspect of success in the digital marketing industry, notably for SEO. However, the Google Page Experience update has illustrated just how difficult this can be. With less than 4% of websites satisfying the new search ranking benchmarks, there has been a scramble for digitally-oriented businesses to better […]