SEO and our search patterns have changed a lot over the past year, leading to a decrease in organic traffic and dozens of LinkedIn posts calling organic traffic a vanity metric. Let’s review the KPIs (besides organic traffic!) that Obility is tracking to measure SEO and Generative Engine Optimization (GEO) performance. I. AI […]
Reddit’s growing presence in the SERP in its first year as a publicly traded company is hard to miss. In 2024, Reddit’s organic traffic surged by 208%, and the number of organic keyword rankings grew by 109%. In light of the decreasing organic traffic across the board, these are incredible numbers. In this […]
Last week, Obility’s DBD and I were on a call with a prospect who mentioned she’s been seeing a decrease in organic traffic numbers since August. She’s not alone, Obility’s SEO team has been noticing a decline in organic traffic for a lot of clients in the past 6+ months and so did Wil Reynolds […]
The introduction of AI overviews in the SERP and the growth of AI-powered search engines such as Perplexity has led many SEOs to examine their SEO practice and test out new strategies. While the usual SEO best practices still apply, Obility will walk you through the four specific areas we are focusing on to be […]
The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible to avoid a significant impact from AI in our day-to-day lives. In the digital marketing world, tools like ChatGPT and […]
A/B testing is a method of comparing two different versions of a web page, an ad, a landing page, or other piece of content to determine which one performs better. A/B tests are usually quick to set up, can be done via many different (often free) tools, and will help you assess the success […]