• Obility Digital Trends – November 2017

    Q4 started off with a bang this October with many updates from AdWords. In this month’s Digital Trends we will cover the latest from Google, as well as the latest from LinkedIn. This is perfect timing to help with and get started on your 2018 campaign planning!     AdWords Google Daily Budget Update and […]

  • How Product Marketing & SEO Can Work Together

      I want to tell you a love story. This story is about how your Product Marketing team loves your SEO team and the SEO team loves them right back. Your product marketing team gets along great with your SEO team and they never have contradictory recommendations. Product launches come off swimmingly and on time. […]

  • Obility Digital Trends – September 2017

    September closes out Q3 for most B2B companies which gets us thinking about our goals for Q4 and ultimately 2018. With B2B marketing consistently changing due to new technology, we want to start you off with an article from LinkedIn to inspire your 2018 goal planning.    B2B Marketing Trends 7 Key Trends Determining the […]

  • It’s October: Beware the Google Penalties!

    October is upon us, and in preparation for the spookiest time of year, we would like to start off our month with a tale of warning with flashlight in hand: The Google Penalties. [Insert lightning sound effects, wolf howls, and off-tune organ melody]   Your Time is Ticking for the HTTP – HTTPS Jump Most […]

  • It's October: Beware the Google Penalties!

  • Obility Digital Trends – August 2017

    With summer coming to a close, August was busy with rollouts focusing on the mobile user. Whether you’re passing time at the airport en route to your beach vacation, or cooling off in the AC, Google has been working on updates that will make you more likely to click an ad while on your phone. […]