Obility Digital Trends – April 2018

04.13.18 // Sarah Pierce

As we move into the second quarter of 2018, the big players in the digital world are starting to make moves on their promises by providing us with more tools to help make our marketing efforts stand out. Don’t believe us? Take a look for yourself!


Google AdwordsAdWords

See Your Ad Version History on Adwords

Summary: AdWords now features the ability to review version history for ads that are edited within the interface. You can now compare old versions with the dates they were edited, all changes made, and how long they were in place. Performance metrics are even available, and this all can be exported into a spreadsheet for record keeping.

Action: No action necessary, but if you’re like me and need records of everything “in case you need it again later later”, then this feature is for you! Just select the “Edit” icon and choose “See Version History” Note that this is only available in the new interface.




Google Begins Rolling out Mobile-First Indexing to More Sites

Summary: The near, but unknown future of a Mobile-First world is a hot topic right now, and Google has announced it has already begun moving a large number of sites to its mobile-first indexing process. Currently, this is a slow rollout only to sites which meet Google’s best practices for mobile-first indexing. Site owners will expect to see increased crawl rate from the Smartphone Googlebot, and the mobile version of pages in Search results and Google cached pages.

Action: Is your site mobile-ready? This is yet another sign that optimizing your site for Mobile should be a high priority, and this is something Obility can help with every step of the way. If you are one of Google’s fated chosen ones, your webmaster/site owner will receive a notification via messages in Google Search console.



The Components of an Effective B2B Video

Summary: LinkedIn posted a golden treasure article about effective B2B video tips for marketers. While they announced they were dedicating a whole week to B2B video articles, this one offers an overview on 5 helpful guidelines:

  1. Communicate a singular idea, solution, or goal
  2. Make sure lighting and sound are high quality
  3. Have a thoughtful and engaging script
  4. Edit to just the right length
  5. Have a clear, strong call to action

Action: Here at Obility, we are excited to continue testing video ads on multiple platforms for our clients. All we can say is: have a chat with your team and go create your masterpiece!


GDPR and What it Means to You – Translated

Summary: Knees weak, palms are sweaty…are you sure you’re GDPR ready? Even with all the resources out there, there is still just as much unease in knowing all the steps to compliance are being checked off. This article breaks it down in a fun and digestible way to help more members of your team get on board with the changes and make sure you are playing fair:

  1. Make sure data for individuals is collected in a transparent manner
  2. Your data needs to be collected for specified, explicit and legitimate purposes and not processed beyond those
  3. Your process needs to allow users to view, change and/or delete relevant stored data themselves
  4. Your data needs to be adequate, relevant and limited to what’s necessary in relation to the purposes for which they are processed
  5. Your website needs to allow visitors to opt out from web tracking
  6. Your data needs to be kept only for as long as necessary and for the purposes for which the personal data are processed
  7. Your data needs to be processed in a manner that ensures appropriate security of the personal data

Action: Are you an Obility client and want to know more? Reach out to your AM if you have more questions after reading this article on GDPR.

Not a client, but curious to learn more? Tell us what questions you have and we’ll get you the answers!

About Sarah Pierce

Sarah is a Customer Success Manager serving as the primary point of contact for Obility clients. Sarah has a background in digital graphics, account management, and product research & development. In her spare time she enjoys cooking, travelling, and finding any excuse to be out on the river. View all Sarah Pierce’s posts >