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Generative AI in B2B SEO: The Impact & Tips for Success in 2024

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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How Obility’s Pillar Page Strategy Increased Organic Clicks by 700% in Six Months

The Challenge This cloud-based communication and collaboration services provider has been working diligently to bring more awareness to their blogs and bring relevant visitors and target

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Case Study

Content Optimized for SEO Increases Ranking Keywords 290%

The Challenge ServicePower determined that its blog could benefit from improving its visibility in the field service market and improve its thought leadership positioning. For instance,

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Case Study

Integrating HubSpot Lead Metrics with Ads and Analytics Data

Obility’s Data Integration Approach A strong data foundation is critical to measuring marketing efforts, formulating appropriate goals, and generating insightful recommendations. Given the myriad of different

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Case Study

Efficient Scaling of Paid Social Advertising Leads to Major CPL Reduction

The Challenge Budget was slated to increase significantly in 2020 so campaigns needed to be adjusted without impacting the quality of leads. It was imperative that

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Case Study

Schema Implementation Results in Huge SEO Impact

The Challenge Before Obility became involved there were many glossary pages targeting high competition keywords in the machine learning and AI categories. Because of the high

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Case Study

Global Expansion of Paid Search Campaigns

The Challenge As a global data center provider, Equinix looked for a B2B digital marketing agency that could integrate with their global marketing teams. Equinix brought

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