Obility’s Data Integration Approach A strong data foundation is critical to measuring marketing efforts, formulating appropriate goals, and generating insightful recommendations. Given the myriad of different
Read more ›The Challenge Budget was slated to increase significantly in 2020 so campaigns needed to be adjusted without impacting the quality of leads. It was imperative that
Read more ›The Challenge Before Obility became involved there were many glossary pages targeting high competition keywords in the machine learning and AI categories. Because of the high
Read more ›The Challenge As a global data center provider, Equinix looked for a B2B digital marketing agency that could integrate with their global marketing teams. Equinix brought
Read more ›The Challenge The total number Free trials and the cost to acquire them are the measurement of success for Moz’s Paid Campaigns. We factored in the
Read more ›The Challenge With a historical focus on opportunities and increased opportunity growth in 2019, Obility was tasked with changing direction for 2020 and asked to focus
Read more ›