Using Data to Achieve Relevance
A quick search for “choosing an audience” will return thousands of results aimed at helping marketers move away from “send everything to everyone” and into the
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A quick search for “choosing an audience” will return thousands of results aimed at helping marketers move away from “send everything to everyone” and into the
Read more ›As marketers, we are all aiming to create personalized campaigns. But often the wealth of data and tools at our disposal—along with the array of campaigns
Read more ›Create a marketing plan and track, leverage and experiment your way to success. As we enter a new year, many CMOs and marketing leaders are finalizing
Read more ›Practical ways to ensure that your effort results in increased traffic. There are somewhere around 152 million blogs according to Harvard Business Review. That’s a lot
Read more ›Especially with automation, it’s easy to forget that our messages are being delivered to people. Real connection with your audience is what will ultimately drive engagement.
Read more ›Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, “More what?” With a small investment
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