The Case for One-Day Conversion Cookies
As B2B marketers, we need to face facts. We live in a B2C world. Ad networks simply understand targeting consumers better than they understand targeting businesses.
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Blog Post
Saturating Core Terms in SEO
One of our tenets at Obility is to saturate core campaigns. We believe strongly that if something is working effectively, we should maximize its potential. Once
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New Site Launch is the Perfect Time for SEO
Redesigning a new site requires a ton of effort. A site redesign requires coordinating marketing teams, project managers, designers, and developers. It requires getting buy-off from
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Making Sense of an RLSA Strategy
Defining a Strategy for RLSA AdWords Remarketing List for Search Ads (RLSA) campaigns have been around for quite some time, and yet most of the strategies
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Bid Management But a Moment in Time
When speaking with prospects about Obility services, prospects frequently ask about bid management solutions and whether we use a particular tool. At Obility we manually manage
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Google’s Slap in the Face
Google announced yesterday its plan to effectively eliminate phrase and exact match keywords. This action can only be viewed as a money grab and reiterates how
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