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Paid Social Targeting, An Intro + Infographic

One of the most frequent questions I am asked as a paid social tactician is, “How does this audience on {insert your social platform here} translate to {other social platform}? Which options exist to target

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Google’s SERP Changes: Maintaining PPC Performance in the B2B Landscape

On February 19th, SearchEngineLand confirmed Google will stop showing right-hand column paid search ads. In addition, they are going to sometimes show up to four paid

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Google Removes the Right-Rail Ads | The Greatest LP Test of all Time?

I’m not going to lie, I’m getting tired of hearing about the removal of the right-side (right-rail) ads from the Google SERP – mostly because I’m

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Your Urban Adventure to SearchFest 2016

Welcome to Portland, Oregon! You’ve heard all about the food scene and culture here, but you’re wondering how to acquaint yourself with it.  Take advice from

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Removed Side Ads: The Sky is Not Falling

 Google’s Latest Change Likely Not All that Dramatic for Paid Search Advertisers Google doesn’t take large-scale decisions lightly. Google’s move to remove side ads in desktop

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