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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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B2B SEO Benchmarks for Obility’s Clients in 2017

Finding SEO benchmarks to measure your organization’s performance against can be tricky. Especially for B2B companies, as most metrics are gathered from B2C websites. In addition,

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Mobile Paid Search – Best Practices and Trends

When a question pops into mind, our instinct is to reach for the phone. It’s second nature for us to rely on mobile devices for immediate

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Your CEO’s High Volume Keyword Targets Are Wrong – Here’s Why

Picture it. You’re sitting in on a meeting with the big guy, the head honcho, the man who writes your checks. He comes to you, the

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Digital Marketing Trends – June 2018

May was undoubtedly busy for digital marketers across the globe, hence the reason our lengthy Digital Trends for May being released mid-June! If all we had

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Passing UTM Parameters from AdWords for Better B2B Attribution: Pt. 1

Years ago I worked at an agency where the majority of my client portfolio was B2B clients. I remember sitting in countless meetings where we had

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B2B Video Advertising: The How-To For The Must-Have

Now that GDPR is over for you (hopefully), you’re probably thinking: How can we get back on track with our 2018 marketing plans and goals? Perhaps

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