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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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5 Considerations Before You Create More Content

Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, “More what?” With a small investment

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B2B Takeaways | Social Media Week ATX

Hey Y’all, if you missed out on Social Media Week Austin, don’t fret. Held at the UT campus in Austin, SMW ATX was a three-day event

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McEnroe & First World Problems

It’s an innocuous Thursday morning, 7:15 or so. I walk up to the front door of our office building, and the two front doors are bolted,

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Using Content That Maximizes Lead Conversion Rates

Getting people’s attention and, even more importantly, their name and email address can be challenging for B2B marketers. People are very skeptical these days with all

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Creating Data-Driven Remarketing Audiences

Remarketing campaigns can be critical in driving high value leads from past website visitors, especially in B2B where customers might need to visit the page multiple

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How to Dynamically Insert Campaign Names in Google Ads URL Parameters

Obility builds custom data integrations to optimize ad campaigns based on sales data from CRM platforms. In most cases, we prefer to use ad platform IDs

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