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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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B2B Video Advertising: The How-To For The Must-Have

Now that GDPR is over for you (hopefully), you’re probably thinking: How can we get back on track with our 2018 marketing plans and goals? Perhaps

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AdWords Responsive Ads On Display | Get More For Less

TL: DR – Launch responsive display banners over standard/static image ads because they’re cheaper, more effective and are higher in volume Responsive banners drive lower cost

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Conversion Tracking: AdWords vs. Analytics

Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and

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How to Prepare for a Successful Team Off-Site

It’s official you set a date for the big meeting, but now you have to prepare your team for a successful client trip. Whether for a

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GDPR Compliance for SEO

For those of you who were fortunate enough to take their dream vacation on a remote island for the last several weeks and aren’t in the

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5 Steps to a Successful LinkedIn Campaign Launch

There are numerous articles circling the web around best practices and hacks for LinkedIn advertising, but before digging into advanced tactics it is crucial to understand

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