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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Competitor Campaigns Crush It

Massively Higher Conversion Rate Obility recently compared client campaign performance versus the industry benchmark for B2B companies. In no surprise, Obility clients’ campaigns significantly outperform standard

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Top 10 SEO Quick Wins for Any Website

Not all SEO-projects are resource-heavy and time-consuming optimizations. Sometimes small SEO quick wins can have a big impact! Move Away from PDFs. PDFs are often full of

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How Obility Compares to AdWords B2B Benchmarks

Have you ever wondered how your AdWords account stacks up against the competition? Seeing month-over-month improvements is great, but if you don’t know how you are

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Microsoft’s Acquisition of LinkedIn a Possible Boon for Display Advertising

Microsoft has announced its plans to acquire LinkedIn, and the immediate question in the office becomes “will it work”. To answer this, look to experts. A

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