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Paid Social Targeting, An Intro + Infographic

One of the most frequent questions I am asked as a paid social tactician is, “How does this audience on {insert your social platform here} translate to {other social platform}? Which options exist to target

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Is Lyft Cheaper Than a New Car?

The world is moving toward autonomous driving. It is not a matter of if but when. Soon enough one of the greatest status symbols of Americana,

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LinkedIn Changes Course

18 months after the Bizo acquisition, following the launch of LinkedIn Lead Accelerator (LLA) and LinkedIn Network Display, LinkedIn has chosen to shift its strategy. LinkedIn

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Make the Most of Marketing Nation Summit

With only a few months until Marketing Nation Summit, as a sponsor or attendee, you should be focused on how best to utilize your trip to

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Data-Driven Budget Planning

Campaign Categories When establishing a media budget for the year, many of our clients employ some time-honored strategies: We spent $100k on LinkedIn last year. Let’s

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Strategy for a Successful Site Launch

Preparation and Perspiration: Strategy & Hard Work Separate a Good Site Relaunch From a Bad Site Relaunch One of the most critical times for SEO on

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The Case for One-Day Conversion Cookies

As B2B marketers, we need to face facts. We live in a B2C world. Ad networks simply understand targeting consumers better than they understand targeting businesses.

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