Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Blog Post

Developing an Effective Digital Marketing Strategy for Software Development

In today’s highly competitive digital landscape, a robust marketing strategy is essential for the success of any business, including software development companies. A well-crafted digital marketing

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Case Study

Obility and Strike Graph Partner to Drive Content Production to Increase Organic Traffic and MQLs

  The Challenge When Strike Graph and Obility started working together, Strike Graph was a young company, having been founded a year and a half before

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Blog Post

6 Customer Acquisition and Retention Strategies for B2B Software Companies

Customer acquisition and retention are crucial for the success and growth of any company. Due to the nature of the B2B market, B2B software companies need

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Blog Post

How SaaS Start-Ups Create Demand and Build Their Brand

In the competitive landscape of B2B SaaS startups, building a strong brand is crucial for establishing credibility, attracting customers, and differentiating yourself from the competition. A

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Case Study

How Decodable and Obility Streamlined In-Person Event Promotion to Increase Brand Awareness & Drive Leads

Challenges Decodable was sending a team of technical experts to answer questions about stream processing at the unique in-person conference, Data Council Austin ’23. In order

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Case Study

Interfolio and Obility Set Up SEO Revenue Attribution to Effectively Measure SEO Leads, Make Data-Driven Decisions, and Increase SEO Pipeline by $1.1M

The Challenge Interfolio wanted to be able to effectively measure the success of SEO efforts and have a better understanding of the ROI provided by prioritizing

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