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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Make the Most of Marketing Nation Summit

With only a few months until Marketing Nation Summit, as a sponsor or attendee, you should be focused on how best to utilize your trip to

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Data-Driven Budget Planning

Campaign Categories When establishing a media budget for the year, many of our clients employ some time-honored strategies: We spent $100k on LinkedIn last year. Let’s

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Strategy for a Successful Site Launch

Preparation and Perspiration: Strategy & Hard Work Separate a Good Site Relaunch From a Bad Site Relaunch One of the most critical times for SEO on

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The Case for One-Day Conversion Cookies

As B2B marketers, we need to face facts. We live in a B2C world. Ad networks simply understand targeting consumers better than they understand targeting businesses.

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Saturating Core Terms in SEO

One of our tenets at Obility is to saturate core campaigns. We believe strongly that if something is working effectively, we should maximize its potential. Once

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New Site Launch is the Perfect Time for SEO

Redesigning a new site requires a ton of effort. A site redesign requires coordinating marketing teams, project managers, designers, and developers. It requires getting buy-off from

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