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Paid Social Targeting, An Intro + Infographic

One of the most frequent questions I am asked as a paid social tactician is, “How does this audience on {insert your social platform here} translate to {other social platform}? Which options exist to target

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Saturating Core Terms in SEO

One of our tenets at Obility is to saturate core campaigns. We believe strongly that if something is working effectively, we should maximize its potential. Once

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New Site Launch is the Perfect Time for SEO

Redesigning a new site requires a ton of effort. A site redesign requires coordinating marketing teams, project managers, designers, and developers. It requires getting buy-off from

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Making Sense of an RLSA Strategy

Defining a Strategy for RLSA AdWords Remarketing List for Search Ads (RLSA) campaigns have been around for quite some time, and yet most of the strategies

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Bid Management But a Moment in Time

When speaking with prospects about Obility services, prospects frequently ask about bid management solutions and whether we use a particular tool. At Obility we manually manage

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Google’s Slap in the Face

Google announced yesterday its plan to effectively eliminate phrase and exact match keywords. This action can only be viewed as a money grab and reiterates how

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