Are Accelerated Mobile Pages (AMP) for B2B Companies?

AMP is the latest Google-backed project aimed at improving user experience (UX), but is it something B2B companies need to be concerned with? What is AMP? AMP

Which Content Audit Tool can Replace Moz Content?

Last week Moz announced a shift back to core SEO efforts, hence retiring Moz Content and Followerwonk. Several organizations have used Moz Content to audit their

Digital Marketing to IT Decision Makers Now & in the Future

What drives the sales process for many IT decision makers (ITDMs) can be difficult to interpret. The recent Customer Engagement Research Report by IDG on IT

Digital Marketing to IT Decision Makers Now & in the Future

Expanded Text Ads – A Signal Alphabet Plans to Acquire Twitter?

In July, Google increased the length of their text ads to 140 characters, a number seemingly synonymous with Twitter. While Twitter’s 140 limit stems from an

Expanded Ad Text: A Gift From the Heavens

At the Google Summit in May, the search giant announced arguably the largest feature change in AdWords during the last several years – expanded character limits