Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Blog Post

How SaaS Start-Ups Create Demand and Build Their Brand

In the competitive landscape of B2B SaaS startups, building a strong brand is crucial for establishing credibility, attracting customers, and differentiating yourself from the competition. A

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Case Study

How Decodable and Obility Streamlined In-Person Event Promotion to Increase Brand Awareness & Drive Leads

Challenges Decodable was sending a team of technical experts to answer questions about stream processing at the unique in-person conference, Data Council Austin ’23. In order

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Case Study

Interfolio and Obility Set Up SEO Revenue Attribution to Effectively Measure SEO Leads, Make Data-Driven Decisions, and Increase SEO Pipeline by $1.1M

The Challenge Interfolio wanted to be able to effectively measure the success of SEO efforts and have a better understanding of the ROI provided by prioritizing

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Case Study

How Obility’s Unique Approach to Paid Social Surpassed Its Client’s Conversion and CPC Goal in Just One Month

The Challenge At the beginning of the engagement, Obility’s global management consulting and training client shared two main goals they wanted to achieve with the support

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Blog Post

How to Nurture Leads: 7 Effective Lead Generation and Conversion Strategies for Software Development Businesses

  Generating and converting leads is crucial for sustained growth and success. However, it’s not just about acquiring any leads, it’s about nurturing them strategically to

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Blog Post

Why Content Repurposing is Key to B2B Digital Marketing Success

  The B2B digital marketing world is very competitive, so marketers need to find innovative ways to capture and engage their target audience. Content creation is

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