Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

How Obility’s Unique Approach to Paid Social Surpassed Its Client’s Conversion and CPC Goal in Just One Month

The Challenge At the beginning of the engagement, Obility’s global management consulting and training client shared two main goals they wanted to achieve with the support

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Blog Post

How to Nurture Leads: 7 Effective Lead Generation and Conversion Strategies for Software Development Businesses

  Generating and converting leads is crucial for sustained growth and success. However, it’s not just about acquiring any leads, it’s about nurturing them strategically to

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Blog Post

Why Content Repurposing is Key to B2B Digital Marketing Success

  The B2B digital marketing world is very competitive, so marketers need to find innovative ways to capture and engage their target audience. Content creation is

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Blog Post

The Comprehensive Guide to B2B SaaS Marketing

  As the B2B landscape continues to evolve, it is essential for companies to stay ahead of the curve with their marketing strategies if they want

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Case Study

How LoadSpring’s Change in Content Strategy Led to a 470% Increase in Organic Clicks and 171% Increase in Organic Conversions

The Challenge LoadSpring had been leveraging its blog for many years, but the content creation schedule was inconsistent, and the focus of the articles did not

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Case Study

How Apprentice and Obility Leverage Marketo Measure (Bizible) to Maintain Seamless Data Integration

Marketo Measure: What is it? Marketo Measure is an attribution software that tracks various marketing touchpoints. It then aggregates this information in touchpoint reports to provide

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