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Generative AI in B2B SEO: The Impact & Tips for Success in 2024

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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Case Study

Company Rebrand Search Interest Surpasses the Previous Brand Name

The Challenge: Moving from a brand with significant brand awareness to a brand with no awareness, in addition to being a brand name that means something

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Case Study

ActiveCampaign

The Goal ActiveCampaign sought help in fixing their analytics issues. Our audit showed conflicting tags were causing data inaccuracies and discrepancies in tracking between their large main

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Case Study

630% Increase in Leads in one Quarter

The Goal: Cockroach Labs goals were to decrease CPL, decrease CpMQL, increase product users (MQLs), and increase lead volume. The Solution: By eliminating inefficiencies such as

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Case Study

Raising Lead Quality on Paid Search Campaigns

The Goal As the market leader in Graph Database technology, Neo4j needed to raise the number Enterprise-level leads that they were receiving from their paid search

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Case Study

Scaling Global Paid Campaigns Efficiently

The Goal After a year of massive growth in 2018, the unicorn data warehouse startup, Snowflake, set bolder goals for 2019. Together, Obilty and Snowflake worked

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