Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Company Rebrand Search Interest Surpasses the Previous Brand Name

The Challenge: Moving from a brand with significant brand awareness to a brand with no awareness, in addition to being a brand name that means something

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Case Study

ActiveCampaign

The Goal ActiveCampaign sought help in fixing their analytics issues. Our audit showed conflicting tags were causing data inaccuracies and discrepancies in tracking between their large main

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Case Study

630% Increase in Leads in one Quarter

The Goal: Cockroach Labs goals were to decrease CPL, decrease CpMQL, increase product users (MQLs), and increase lead volume. The Solution: By eliminating inefficiencies such as

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Case Study

Raising Lead Quality on Paid Search Campaigns

The Goal As the market leader in Graph Database technology, Neo4j needed to raise the number Enterprise-level leads that they were receiving from their paid search

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Case Study

Scaling Global Paid Campaigns Efficiently

The Goal After a year of massive growth in 2018, the unicorn data warehouse startup, Snowflake, set bolder goals for 2019. Together, Obilty and Snowflake worked

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