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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Gainsight Increases Leads 1,000 Percent, Lowers Cost Per Lead by 62 Percent

The Challenge Launch a successful paid search program without existing content. Gainsight was essentially starting from scratch in terms of content and landing pages. The Solution

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Case Study

Aerospike Increase SEO Traffic by 171 Percent with New Website Launch

The Challenge Improve search engine visibility (SEO) for Aerospike’s new website. Aerospike had the challenge of launching a new website with new content as well as

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Case Study

Axway Increases SEO Lead Volume by 65 Percent in 12 Months

The Challenge Improve search engine visibility (SEO) and lead flow from organic search for axway.com in all verticals and horizontals. Axway had already undergone past SEO

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Case Study

Axway Increases Rankings & Organic Search Traffic with Merger & Acquisition

The Challenge Successfully transition site content and web traffic from domain of purchased company (Vordel.com) to the main site (Axway.com) without losing rankings or customers. If

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