Kong’s Restructured Campaigns See Conversions Rise 272% in 3 Months
The Goal Before Obility, Kong had a well established PPC program with a large number of assets including multiple eBooks, Webinars, and a Demo. The problem
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The Goal Before Obility, Kong had a well established PPC program with a large number of assets including multiple eBooks, Webinars, and a Demo. The problem
Read more ›The Challenge Marketo was focusing efforts and spend on driving leads. Therefore, a large amount of spend was being attributed to the campaigns that drove the
Read more ›The Challenge Answer Boxes have become more and more prominent since their launch in 2013. At first Answer Boxes were mostly triggered by landmarks, sports or
Read more ›The Challenge Apttus was blanket targeting the entire U.S. with a “Win A Trip” campaign on Facebook for its conference in the Bay Area. Obility, during
Read more ›The Challenge Obility + Offerpop’s paid search efforts initially focused on promoting whitepapers, look books, and guides. The content performed very well, generating a high volume
Read more ›The Challenge An integral part of Rosetta Stone services is providing comprehensive language solutions to K-12 classrooms. Rosetta Stone was looking to increase volume and diversify
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