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Generative AI in B2B SEO: The Impact & Tips for Success

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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Case Study

630% Increase in Leads in one Quarter

The Goal: Cockroach Labs goals were to decrease CPL, decrease CpMQL, increase product users (MQLs), and increase lead volume. The Solution: By eliminating inefficiencies such as

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Case Study

Raising Lead Quality on Paid Search Campaigns

The Goal As the market leader in Graph Database technology, Neo4j needed to raise the number Enterprise-level leads that they were receiving from their paid search

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Case Study

Scaling Global Paid Campaigns Efficiently

The Goal After a year of massive growth in 2018, the unicorn data warehouse startup, Snowflake, set bolder goals for 2019. Together, Obilty and Snowflake worked

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Case Study

Kong’s Restructured Campaigns See Conversions Rise 272% in 3 Months

The Goal Before Obility, Kong had a well established PPC program with a large number of assets including multiple eBooks, Webinars, and a Demo.  The problem

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Case Study

Marketo’s Quality Approach to ROI

The Challenge Marketo was focusing efforts and spend on driving leads. Therefore, a large amount of spend was being attributed to the campaigns that drove the

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Case Study

Glossary & FAQ Pages Help Support Three B2B Companies’ Organic Traffic, Rankings, and Conversions Growth

The Challenge Answer Boxes have become more and more prominent since their launch in 2013. At first Answer Boxes were mostly triggered by landmarks, sports or

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