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Generative AI in B2B SEO: The Impact & Tips for Success in 2024

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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Case Study

How Decodable and Obility Streamlined In-Person Event Promotion to Increase Brand Awareness & Drive Leads

Challenges Decodable was sending a team of technical experts to answer questions about stream processing at the unique in-person conference, Data Council Austin ’23. In order

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Case Study

Interfolio and Obility Set Up SEO Revenue Attribution to Effectively Measure SEO Leads, Make Data-Driven Decisions, and Increase SEO Pipeline by $1.1M

The Challenge Interfolio wanted to be able to effectively measure the success of SEO efforts and have a better understanding of the ROI provided by prioritizing

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Case Study

How Obility’s Unique Approach to Paid Social Surpassed Its Client’s Conversion and CPC Goal in Just One Month

The Challenge At the beginning of the engagement, Obility’s global management consulting and training client shared two main goals they wanted to achieve with the support

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How to Nurture Leads: 7 Effective Lead Generation and Conversion Strategies for Software Development Businesses

  Generating and converting leads is crucial for sustained growth and success. However, it’s not just about acquiring any leads, it’s about nurturing them strategically to

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Why Content Repurposing is Key to B2B Digital Marketing Success

  The B2B digital marketing world is very competitive, so marketers need to find innovative ways to capture and engage their target audience. Content creation is

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The Comprehensive Guide to B2B SaaS Marketing

  As the B2B landscape continues to evolve, it is essential for companies to stay ahead of the curve with their marketing strategies if they want

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