Paid social media advertising is a great way to connect with your prospects, but it’s not easy to stand out. We’ve found effective methods to attract their attention: granular audience targeting, combined with the engaging thought leadership content your prospects are looking for.

With social media advertising, you can hyper-specify your targeting according to attributes like industry vertical, job function, and seniority—and reach them at every stage of the buying cycle. A good B2B paid social campaign will attract new prospects and engage with in-funnel leads. Although click volume with social media advertising is typically lower than other tactics, the lead quality is very high, making your efforts more efficient.

Our social media advertising services include:

  • Creating comprehensive strategies and campaigns focused on driving quality leads
  • Execution of social advertising campaigns, including audience targeting
  • Testing and adjusting ads, offers, and audience targeting
  • Regular reporting on your campaigns, tying efforts to key metrics, sales qualified leads, and opportunities
  • Ongoing consulting and providing recommendations on the best strategies for any budget

Our goal with B2B social media campaigns is to drive qualified leads and revenue while getting your message across to the right prospects.

Benefits of B2B Social Media Advertising

  • Use LinkedIn, Facebook, and Twitter to help with the efficiency of demand gen efforts and drive top of the funnel leads into the sales process
  • Offer strategy and guidance on best practices for paid social
  • Increase opportunities Paid Social:
    • Identify a strategic, proactive partner that understands your solution
    • Understands your internal goals
    • Understands your customers
    • Understands your value proposition
  • Increase quality of leads by targeting buyer personas with relevant content
    • Define a keyword strategy that increases leads from your website
    • Track performance in marketing automation platforms
  • Allocate budget to top performing campaigns
  • More efficiently utilize existing media spend
  • Saturate core campaigns

    “We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

    Maria Pergolino, SVP Marketing

    “For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”

    Jean Philippe Rastrullo, Digital Marketing Manager

    “We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”

    Patrick Chen, Marketing Operations
Featured Case Study

Invoca: 20 Percent Pipeline Increase

Instead of focusing on keywords that drove front-end conversions, Obility helped Invoca tie revenue to inbound calls and the source campaigns and keywords. They were able to optimize search marketing, leading to more conversions from paid search and lower cost per conversion.

Want more opportunities?

Let’s talk about increasing your revenue.

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