News

06
Jun

Obility Digital Trends – May 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Googles in depth Quality Score Reporting to exciting new targeting capabilities through LinkedIn, we saw some great stuff roll across our news feeds in May! Read below for our top digital marketing highlights: Gain Deeper ...

04
May

Obility Digital Trends – April 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Google’s death of exact match keyword type to new targeting features on LinkedIn, we saw a ton of digital marketing news in April. Read below for our top digital marketing highlights:

05
Aug

Expanded Text Ads – A Signal Alphabet Plans to Acquire Twitter?

In July, Google increased the length of their text ads to 140 characters, a number seemingly synonymous with Twitter. While Twitter's 140 limit stems from an obscure typewriter experiment by Friedhelm Hillebrand, Google's choice in character count is suspect. Why choose 140 characters as opposed to, ...

13
Jun

Microsoft’s Acquisition of LinkedIn a Possible Boon for Display Advertising

Microsoft has announced its plans to acquire LinkedIn, and the immediate question in the office becomes "will it work". To answer this, look to experts. A June 2016 Harvard Business Review article highlighted "companies who focus more on giving than on ...

09
Feb

LinkedIn Changes Course

18 months after the Bizo acquisition, following the launch of LinkedIn Lead Accelerator (LLA) and LinkedIn Network Display, LinkedIn has chosen to shift its strategy. LinkedIn will no longer accept new Lead Accelerator or Network Display clients after March ...