Search Engine Marketing (PPC)

Generate more sales not more conversions.

What good is a form submission from joeschmoe@gmail.com? What use is a valid email address from a company too small to be a customer? For your paid search and online marketing campaigns to be successful, you need to generate high quality leads that drive opportunities.

At Obility Consulting we specialize in business-to-business SEM and PPC, and we have the technical background & expertise to manage the unique needs of B2B companies. We understand that our job is not to simply identify new contacts; we need to identify potential future customers. Our SEM services will help your sales team increase win rates and grow revenue while tying the increased revenue back to Marketing.

With Obility SEM services your company will:

  • Generate More Qualified Leads
  • Lower Customer Acquisition Cost
  • Associate Marketing Efforts with Sales
  • A Granular Approach to SEM

 

B2B search engine marketing (SEM) optimized with lead quality in mind

Obility typically works with clients who have lengthy sales cycles, and so we are intimately familiar with CRM integration, lead scoring, lead nurturing, and multi-touch attribution. Our approach to PPC is to identify what activities and platforms are most successful at generating prospects.

Obility manages PPC based on performance:

  • Keywords that drive qualified leads
  • Ads that drive the most qualified leads per impression
  • Landing pages & offers with highest prospect conversion rate
  • Ad network cost per qualified lead

Obility offers:

  • Competitor analysis
  • Keyword research and expansion
  • PPC assessment: find out how to improve your current PPC campaigns
  • PPC strategy: build a robust PPC campaign from scratch
  • Integration with CRMs and marketing automation tools
  • Ongoing testing of text ads and ad test reporting
  • Offer testing and reporting
  • Landing page testing and reporting

Ready to talk? Then Contact Us today and we’ll give you a call to discuss your business and how we can help you achieve your goals.