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Generative AI in B2B SEO: The Impact & Tips for Success in 2024

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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Types of CTAs Needed for B2B Companies

You may not think that calls to actions are an important part of driving conversions. The truth is, the product does not always speak for itself

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Case Study

Integrating HubSpot Lead Metrics with Ads and Analytics Data

Obility’s Data Integration Approach A strong data foundation is critical to measuring marketing efforts, formulating appropriate goals, and generating insightful recommendations. Given the myriad of different

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Performance Marketing for B2B

What Is B2B Performance Marketing? If you focus exclusively on brand marketing, there will be no incentives for potential customers and no active temptation to turn

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Benefits of Revenue Attribution for B2B

Why Track to Revenue The most instinctive way to measure B2B digital advertising ROI is to track metrics that are related to revenue such as conversions,

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How B2B Can Prepare for a “Cookieless” World

Quick hits about the Google’s plan to phase out third-party cookies A “cookieless” world is a misnomer. Alphabet still owns Google, YouTube, and Chrome. Google Ads

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How to Improve Organic Brand Keyword Performance

Brand keywords are often associated with paid search efforts, but many SEO specialists and marketing teams can overlook the benefits of an organic brand keyword strategy.

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