Content marketing can have a significant impact on your marketing efforts, but it’s not as simple as you may think. The key is creating content—blog posts, white papers, industry reports and analysis, case studies, and more—specifically to coincide with your other marketing campaigns, with relevant keywords and audience targeting. Pair that with advanced testing and tracking metrics to accurately measure its impact and make improvements.

Working with a proven B2B content marketing agency means you get all the expertise we’ve picked up from past campaigns. We’ll analyze your current content marketing efforts, identify areas where it can be improved to be more relevant and compelling, and provide additional thought leadership to support your campaigns.

With strong content marketing supplementing your other marketing efforts, you’ll get more qualified leads at a lower cost per lead.

Promote your thought leadership content to your target audience.

  • https://www.obilityb2b.com/wp-content/uploads/2017/06/positions-image2.png

    “We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

    Maria Pergolino, SVP Marketing
  • https://www.obilityb2b.com/wp-content/uploads/2017/06/logo-sugar-crm-6.png

    “For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”

    Jean Philippe Rastrullo, Digital Marketing Manager
  • https://www.obilityb2b.com/wp-content/uploads/2017/06/positions-image1.png

    “We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”

    Patrick Chen, Marketing Operations

Targeting Your Competitors

Reach Your Competitors’ Customers and Prospects Online

Existing customers of your competitors are great potential prospects. They have already been sold on the need for a solution similar to your offering and are likely pre-qualified because they can afford your competitors’ product. Competitors’ prospects also make good targets because they are likely in the solution search stage and are actively seeking for a product like yours. The B2B Marketer’s Guide to Targeting Competitors will help you:

  • Utilize search, social, & retargeting to reach competitors’ customers
  • Take advantage of your competitors’ branding
  • Quickly identify high qualified leads

The guide identifies over a dozen tactics to reach your competitors’ customers and prospects. Follow the simple outlined strategies to start marketing to your competitors’ customers today. Simply fill out the form to download the free guide to competitor targeting.

Want more opportunities?

Let’s talk about increasing your revenue.