Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Rosetta Stone Paid Search Lead Generation and Click-to-MQL Conversion Skyrocket in One Quarter

The Challenge An integral part of Rosetta Stone services is providing comprehensive language solutions to K-12 classrooms. Rosetta Stone was looking to increase volume and diversify

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Daily Budget Update – Why Google, Why?

Thanks, Google! We’ve always wanted to spend up to twice our daily budget on any given day. To add something extra special to the announcement, we

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Blog Post

Obility Digital Trends – September 2017

September closes out Q3 for most B2B companies which gets us thinking about our goals for Q4 and ultimately 2018. With B2B marketing consistently changing due

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Blog Post

It’s October: Beware the Google Penalties!

October is upon us, and in preparation for the spookiest time of year, we would like to start off our month with a tale of warning

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Blog Post

What To Think About the New AdWords Dashboards

Less than two weeks ago, Google AdWords announced the rolling out of dashboards, a single place to collect and prioritize the reporting of your campaign data.

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