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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Google’s SERP Changes: Maintaining PPC Performance in the B2B Landscape

On February 19th, SearchEngineLand confirmed Google will stop showing right-hand column paid search ads. In addition, they are going to sometimes show up to four paid

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Google Removes the Right-Rail Ads | The Greatest LP Test of all Time?

I’m not going to lie, I’m getting tired of hearing about the removal of the right-side (right-rail) ads from the Google SERP – mostly because I’m

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Your Urban Adventure to SearchFest 2016

Welcome to Portland, Oregon! You’ve heard all about the food scene and culture here, but you’re wondering how to acquaint yourself with it.  Take advice from

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Removed Side Ads: The Sky is Not Falling

 Google’s Latest Change Likely Not All that Dramatic for Paid Search Advertisers Google doesn’t take large-scale decisions lightly. Google’s move to remove side ads in desktop

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Is Lyft Cheaper Than a New Car?

The world is moving toward autonomous driving. It is not a matter of if but when. Soon enough one of the greatest status symbols of Americana,

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