Digital Marketing to IT Decision Makers Now & in the Future

Digital Marketing to IT Decision Makers Now & in the Future

What drives the sales process for many IT decision makers (ITDMs) can be difficult to interpret. The recent Customer Engagement Research Report by IDG on IT

Expanded Text Ads – A Signal Alphabet Plans to Acquire Twitter?

In July, Google increased the length of their text ads to 140 characters, a number seemingly synonymous with Twitter. While Twitter’s 140 limit stems from an

Expanded Ad Text: A Gift From the Heavens

At the Google Summit in May, the search giant announced arguably the largest feature change in AdWords during the last several years – expanded character limits

Digital Summit Portland | Top 3 Takeaways

Digital Summit Portland | Top 3 Takeaways

The Digital Summit marketing conference series came to Portland, OR July 13-14, 2016. This was an opportunity for the Obility team to learn and brainstorm about