I’ve previously shared my secrets to finding link building prospects on the Obility blog, but one question I am often asked by clients is, once you have a list of link building prospects, how do you actually reach out to someone you want to build a link from? I am going to share a difficult […]
How Google Uses Data to Personalize Search Results One of the cornerstones… well that doesn’t quite do it justice… the very DNA of SEO is the intrinsic value of keywords in relation to content. Everything is built on keywords, and we’ve been worshipping them like ancient idols in long lost civilizations… We’ve […]
What is Large-Scale & Enterprise SEO? Large-scale SEO is the practice of increasing the quantity and quality of traffic to sites with a large amount of content through organic search engine results. While large-scale SEO is often synonymous with enterprise SEO, enterprise SEO is more specifically the practice of SEO in a large or established […]
When you hear about site migrations that went wrong, they usually have one thing in common: the SEO team was not alerted in time for a proper site migration strategy to be put in place. At this point it should be common knowledge that SEO is critical when going through a site migration, it’s been […]
Working in paid social at a B2B agency, we see a ton of different approaches to the buyer’s journey. Some clients only want to hit the bottom of funnel, others only care about driving top of funnel awareness. But rarely do we see a client who thinks about the whole buyer’s journey. They are either […]
This past October I got the chance to speak at Obility’s B2B marketing conference, Marketing Loves Sales. The theme this year was “Customer Journey”, something the digital marketing industry has been talking about for quite a while, but mostly when discussing paid search and paid social. Since organic leads aren’t usually tracked in MAPS and […]