• Top Generative Engine Optimization (GEO) Agencies for B2B Marketing for 2025 and Beyond

    Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), is becoming a core strategy for digital visibility in a post-SERP world. Instead of solely focusing on gaining traffic from traditional search engines, GEO helps your content appear directly in answers from AI tools like ChatGPT, Perplexity, Claude, and Google’s AI Overviews. According to recent […]

  • Preparing for Generative AI & Answer Search: A Guide from Obility’s SEO Team

    The introduction of AI overviews in the SERP and the growth of AI-powered search engines such as Perplexity has led many SEOs to examine their SEO practice and test out new strategies. While the usual SEO best practices still apply, Obility will walk you through the four specific areas we are focusing on to be […]