I’m not going to lie, I’m getting tired of hearing about the removal of the right-side (right-rail) ads from the Google SERP – mostly because I’m not that concerned and I think this is a positive change that will benefit both Googlers [searchers] and advertisers alike. Going straight to the source, a quick Google search […]
Google’s Latest Change Likely Not All that Dramatic for Paid Search Advertisers Google doesn’t take large-scale decisions lightly. Google’s move to remove side ads in desktop search results comes after a lengthy testing period. The search giant has been testing this since 2010 (not a typo). While Google continues to eat away at organic search […]
Campaign Categories When establishing a media budget for the year, many of our clients employ some time-honored strategies: We spent $100k on LinkedIn last year. Let’s increase spend by 5% for this year Oh crap! We have leftover money from other departments, let’s spend it on paid search! We have to spend exactly $250k per […]